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Last Update: Aug 26th, 2017
Brooklyn Bagels Downtown (Closed)

Brooklyn Water Bagel Co

601 SE 3rd Ave
Fort Lauderdale FL, 33301
954 990-5861
Overall Rating
2.9
Food
Service
Ambiance
Value
Last Review
06/25/2015

Details

Hours: 6:30am - 5pm
Parking: Paid Lot
CC: Yes
Alcohol: None
Outside Dining: Yes

Pros

Good Bagels
Good Coffee

Cons

Bad Parking
No Indoor Seating
Bad Location if you don't have Jury Duty

Critic's Review

Brooklyn Water Bagels has opened in downtown Fort Lauderdale. The bought the property, tore down the little coffee shop and built a 2 store building with a bagel shop on the ground floor.

This place is right next to the courthouse, which is great if you have jury duty, but not so great if you need to park. There's a lot next to the place, but it's a paid lot that's priced to accommodate court parking; not to pick up a bagel and coffee.

Brooklyn Water Bagel Co - Lot Next Door

I live about 1/3 mile away, so I headed over on foot, over the bridge and into the construction zone. The courthouse is under construction, which doesn't help the parking situation.

Courthouse Construction

It's a nice looking building. I didn't really know what to expect when I walked in. It's a skinny space but I figured there would be a small dining room.

Brooklyn Water Bagel Co - Front Door

I was very surprised when I got inside. Just a long space with a crowd guidance system and a counter on the end. The court is kind of a mess as everyone gets out for breaks at about the same time; so this place will either be empty or a mob scene. I specifically waited until after 11am to avoid the 10:45 coffee break.

Brooklyn Water Bagel Co - Interior

The reason for the lack of seating is that the right side of the space is taken up by the "show", where they make the bagels. The gimmick here is that they claim to have replicated Brooklyn water; as if anyone can make great bagels if they have the right water. But the real trick is the bagel machine, that allows "franchisees" to make perfect bagels without any lifetime acquired bagel making skills.

Brooklyn Water Bagel Co - Babel Show

So I order a bagel and coffee and they take your name and you wait. No numbers or beepers. It comes pretty fast

Brooklyn Water Bagel Co - Counter

I had trouble finding all of the stuff. There were a bunch of people standing around (corporate was In The House), but nobody helping. You'd think they'd be pointing stuff out. Milk is built in to one wall, and they have a sugar machine on the counter. It took me a while to find the milk.

Brooklyn Water Bagel Co - Sugar Machine

I saw everyone exiting the rear door, which I thought was weird. At first I thought it was just take out only; get your stuff and out to the sidewalk. But when I got outside I saw the outdoor seating.

Brooklyn Water Bagel Co - Sidewalk Seating

Facing east, the morning sun will beat down on these seats the entire morning. It was 87 degrees at 11:15; I was thinking this was a really bad idea. I contemplated just taking my stuff home, but I really wanted some coffee.

Brooklyn Water Bagel Co - Bagel and Coffee

I then heard some laughter from the back of the building; aha! that's where everyone was. Why didn't the people inside tell people that there was a patio 30 feet behind the door?

Brooklyn Water Bagel Co - Rear Patio

The area is covered, but still outside. No indoor space in Fort Lauderdale? Who wants to sit outside in 90 degree heat?

I opened the box to see the bagel; not a lot of cream cheese. A "schmear".

Brooklyn Water Bagel Co - Bagel with Cream Cheese

This bagel was better than the ones I'd gotten at the 2 other locations. Maybe they have better machines, or maybe it's because they just opened and corporate is overseeing the operation. But this was a very good bagel. I got it toasted and ate half of it before I left, and I ate the other half later in the day. Very good hot and cold.

The coffee was good also. I've had a lot of bad coffee lately, so that's not nothing.

Conclusion

H20 Bagel LLC spent over $2M on this endeavor, which seems like a lot for a coffee and bagel business that isn't going to do much business on weekends. And how many people eat bagels for lunch? Of course they don't have to pay rent, but they'll need to become a pretty big deal to get a good return on their investment.

With no parking or indoor seating, they won't be seeing me again until November, unless I drive over on a weekend. With 90+ degree heat, 1/3 of a mile (times 2) is too far to walk to get a bagel if I can't sit down and enjoy it in an air conditioned store.

Comment Policy Add Comment
Administrator
Reply
Let's spend over $1 Million to build a building so we can sell bagels 5 meals a week. Now Closed
ZBM
Reply
Sadly enough, this place has the best bagels in FTL. Please, please, someone bring some real bagels to FTL!
larry park
Reply
you're right...bagels are best around---though getting smaller. A sign they are in trouble??? But it's so poorly run, might as well not exist. Agree, we need a REAL bagel place around here!
larry park
Reply
this is the worst run bagel place on earth. the one thing these clowns never have ready is------wait for it---BAGELS. It should be called Brooklyn we don't have bagels. Rude, incompetent staff and no bagels. Should last long.
Carmine
Reply
The whole company is BS. They have been sued multiple times about their "water system". Additionally, there is no lack of breakfast and quick lunch places around the courthouse.

You can only get "brooklyn" water one place, Brooklyn.
Administrator
Reply
The real canard is that the "water" is the only thing that matters, like you don't need any skills or baking knowledge.
Administrator
Reply
It didn't take long for them to bail out on this venture. The building is up for leaseback sale for a cool $4.5M, which seems pretty excessive considering they paid $250K for the property and the building cost around $1.5M from the permit estimates. Who wants to pay $4.5M for a coffee shop that does no business at night or on weekends?
mark
Reply
The building is for sale for 3.9 not 4.5 and the business is not being sold just the building. As a real estate point of view the location is great, specially with the new court house and the lack of breakfast and quick lunch places in the area. I went there and it was full, I would definetly sell this to one of my clients. There are parking spaces behind the building.
Administrator
Reply
It's still listed on Loopnet at 4,517,333, so time to update that.

Nice pitch, but a building built last year for half that price with a bagel and coffee counter in it is a tough sell. Does the "new" courthouse generate substantially more foot traffic than the old one? Do they have a nice, new cafeteria in the new courthouse?

"The business isn't being sold"? Whats the plan, to pocket the $4M and operate at a loss for 10 years? Rent in the area is $23/ft. which is $96K/year at full occupancy. You need $250K to cover mortgage and taxes alone.

Plus you'll lose $2m when you try to sell it. No thanks.
Administrator
Reply
Drove by here at 1:58 on a Friday. Beautiful day, 85 degrees. 0 people at the outside counter. 1 person in the rear Patio.
Administrator
Reply
Word is that they're now closing at 3pm. The hours on their website still say 5pm.
Gino
Reply
is this place open yet?
and by the way, I love your website, its so informative. keeps me up to date on mostly everything, Thank You so much for putting all this time and effort into it.
Administrator
Reply
Not yet. Any day now. I'll try to get a date.
Administrator
Reply
Opening on June 24
AJ
Reply
Do you know where they'll have parking?
Administrator
Reply
You'll have to wait until you get jury duty to try the bagels. #NoParking

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