» » American Social

American Social

Last Activity: May 13th, 2013

american social 2American Social Fort Lauderdale

Location

721 E Las Olas Blvd
Fort Lauderdale, FL 33301
1-954-764-7005
American Social Menu

Critic's Rating

Rating2.8
Service
Ambiance
Last Review: 10/6/2012

Information

Hours:M-Thu 11:31am-2am, Fri/Sat 11:30-3am, Sun 11:30-2am
Dress Code:Casual Parking:Street Metered
CC:Yes Alcohol:Full Bar
Outdoor:Yes Reservations:No
Delivery:No

Critic's Review

If you miss frat parties, then you might just like American Social. If you've evolved since your college days, then you probably won't.

From American SocialFrom American Social's Facebook Page

When you see the beautiful restaurant that is being built at the old Rare Location, and the new Royal Pig Pub, you realize what a low budget affair this is. The decor is early modern Home Depot; the walls are mixed textures, with exposed brick, some sort of stamped stucco and bookshelves in the back. The decor is finished with American Flags and framed LIFE magazine covers. There's some sort of American History theme; as if America was born in 1930.They have 3 high top tables on one side, but seating is mostly couches with central tables. The gimmick here is that some of the tables have taps, where you can pour yourself a beer if you happen to be drinking the beer from that tap.

americansocial_couch.jpg

They also have a wall with "self-serve" taps, but it's not clear how or why you'd use them. In 5 visits I've yet to see a single person use the taps on the wall. Another gimmick that serves no useful purpose.

Be aware that the place is tight. It's a small place and although they have some outside tables, it's not part of the mingle scene. There's not a lot of room on either side of the bar. You'll find yourself being pushed and prodded constantly, no matter where you stand.

The crowd is the FAU class of 2010; the America's Backyard / Automatic Slims crowd dressed up. A lot of girls in cheap dresses and fake men's watches and guys with 3 days growth; probably 2 weeks for them: "Look at me, I can grow a beard". The scattered gray hairs that were here when they first opened are gone; this is not a place for adults.

American Social Saturday Bar SceneAmerican Social Saturday Bar Scene

Service is better than when they first opened, when pouring a Guinness was a challenge. The last one I got was poured properly, but in 5 visits, they've been out of Guinness 3 times. There's nothing more annoying than a place that touts how many beers they have on tap that's consistently out of the one you want.

On a Saturday night, not 1 TV was on the MLB playoffs. Every set was on one of 2 College Football Games. Sound from the FSU game was on the speakers; regularly interrupted by loud dance music that magically animated groups of brainless girls sitting on the tops of couches; their arms flailing to the beat.

Frankly, the place is a bit scary; but I guess we were all that age once. I don't like Capone's or the Art Bar either, so you'll have to use your own judgement on this one. The food that I saw didn't look serious; so I'm not going to consider this place a restaurant.

Photo Gallery

American Social on Urbanspoon

Showing 25 Comments

Comment Policy Add Comment
ClaudiaReply
I heard that New Times nominated them for Best New Restaurant. That's got to be a joke, right?
AdministratorReply
Is that a pun?
D LaneReply
Great review
JuneReply
Thank's for telling the truth. I just read another review that was so made up it was scaring me.
I agree...the other sites out there are full of BS!
LaurenReply
Great review. I wanted to go and now... I don't. Saved me an evening of Madonna and aggravation.

BTW, I'd love to hear your thoughts on the crowd at Tap sometime.
ArnieReply
Has anyone tried the Crevice Salad?
GaryGReply
LOL. Nobody knows how to spell ceviche. Cut them some slack.
LasOlasReply
I live near las olas and was interested in checking this place out. Two of us called to reserve a table for Friday night. No such luck as they do not take reservations (only for tables with taps). So we then decided to stop by early. It was raining, so we figured it wouldn't be too insane, but we were wong. They had a 15 table wait list, and the hostess said she couldn't even guarantee that we'd ever be seated. The place was over-crowded and very very loud- to the point where we were screaming just to chat about what to decide. The had a live aucoustic band, which was good- very americana. The scene was mostly a bunch of yuppies in their 20s and 30s. I'm 28, and wish this place would take it down a notch to be more like a lounge/bar to attract more variety. Needless to say, we chose to walk in the rain to eat elsewhere- shame for them to turn away what could've been repeat business. The menu looks good- and WTF?? They DID spell cRevice instead of cevice. Just goes to show you how "hard" they are trying.
AdministratorReply
That would be Ceviche.
Saw a really positive review in SFLchronicle this morning. Then I noticed the ad banner for American Social. Quid pro quo? I guess that's why they need all of the bikini girl posts to get readers! The picture they have with the guy with the red mohawk is priceless.
This could be a good place with a more sophisticated crowd.
JoshReply
I couldn't agree more. The college crowd will ulitmately disuade the las olas regulars from wanting to patronize this joint (and history has illustrated that it's the las olas regulars who keep establishments open in this neck of the woods). I think that the las olas regulars would appreciate a place like this if it were a little more sophisticated and a little less like the Grog House (or insert any other redicuolously loud/packed college bar). Make it a Tap 42 on las olas and it will succeed.
AdministratorReply
Agreed
KatieReply
I'm 32 and I felt like I wandered into a college party.
DaveReply
This place is doomed if they maintain the status quo. To succeed long term you need to serve and appeal to the 30s-50's local las olas crowd- and they are starving for good places to go and have way more disposable income to spend. As duly noted by Moderator, the FAU class of 2010 will not sustain such a venture for long. And this isn't South Beach, get rid of the door policy and the VIP lists.
MikeReply
Judging by the attitude and "Lists" at the door- even on opening night, this place is coming off more like a private club than a friendly neighborhood bar - time will tell. I wait with anticipation for our trusted Inside FTL first experience here!
DonnaGReply
I heard that the fire marshall shut them down on Saturday. I guess they invited too many VIPs.
Fat HandReply
Sliders and flatbreads!
AdministratorReply
And mussels, Mac and Cheese and Craft Beers. Sounds like Big City Tavern without the Elk Head.
BonnieReply
I thought it was going to be a restaurant?
AdministratorReply
They have bar food. Their menu is on their website. They don't have prices so we're not going to post it.
Miguel VazquezReply
So any word on the official grand opening?
AdministratorReply
They took the clock off of their website. They were issued a license on May 19, so it's not clear what the hold up is. Their last facebook post is May 25: "Coming Soon".
AdministratorReply
American Social planned opening has been delayed until "the end of the month". Their counter now shows 16 days.

Next: Saito's