Rate Card

Targeted Advertising

Would you spend $100 per month to know that every day hundreds of new people were learning about what your business is all about?

insidefortlauderdale.com is a local-interest online newspaper focused on quality Dining and Entertainment content. "Quality" is the key; we don't write articles about TV shows or bikini models or national political issues. Sites that do that are cheating you; their traffic isn't valuable. Our content is local, so the people who see your ad are either in Fort Lauderdale or they plan to be here soon. We are focused on attracting Organic Traffic, which is the most valuable traffic in terms of converting your ads to real sales.

Our Readership

Our site is modeled to reach everyone who eats out in Fort Lauderdale. Our demographics are old and young, married and single, tourists and locals. Our 800+ restaurant reviews, 1300+ menu pages and over 700 link-backs from Urbanspoon and other sites bring highly focused, organic traffic to the site. 90% of our traffic originates from Search Engines, which means that you're not getting the same stale readers day after day; and you're getting people who are looking for pertinent information. Our content draws in both locals and visitors; because we provide unique, original content and are often the first to have info on new openings.

Demographics

For smaller sites, it's not very easy to pinpoint specific demographics. You don't know who's on the other end of a computer, so you have to use toolbars that "know" the person who is using the computer. It's sort of like Nielson Ratings for TV. It's a small sample, but it provides an idea of the type of audience that you're attracting.

Alexa audience

The demographics are good; Over average education. People with jobs. More women than men. People with high incomes. It's probably not the best place to reach teenagers or students.

Physical locations are important, particularly if your product is localized. Figuring out someone's location by IP address isn't an exact science, particularly with wireless. But the first thing you look at is that the vast majority of your traffic is coming from the United States. For a tourist town, Canada is good too; we get a lot of Canadian Tourists. What you don't want to see is a lot of traffic from India or Pakistan or Indonesia. That's garbage traffic. As you can see, the vast majority of our traffic is from the US.

Source: Google Analytics March 2013

Within the United States, pinpointing locations are a bit tricky. For example, we get a lot of traffic from Tennessee, which seems strange. Hilton Hotels run their data center out of TN; so it appears that the Tennessee traffic is coming from local Hilton Hotels. Wireless carriers will often pool their IP addresses, so people using services here in South Florida my show up as being from Texas or Pennsylvania. A lot of traffic from Android phones come through proxy servers in California. Even so, the vast majority of our traffic is from Florida.

Source: Google Analytics March 2013

Something else to look for is Organic Traffic. This is traffic that comes from search engines. Organic traffic is the most valuable, because you get new visitors. Plus these are people looking for things. People looking for a restaurant or a menu.

Advertising on InsideFortLauderdale.com

Advertising on InsideFortLauderdale.com is simple. We have 3 plans, or if you just want to run a banner, you can go FreeStyle.

About Banner Advertising

If you purchase a plan, you will receive banner advertising for the cost of the plan. So if you buy a Basic plan, you'll get $100 of banner advertising. You can buy random placement or you can target your banners to only appear on specific pages. You can specify the Main Page, Menus, restaurants of a particular cuisine (Pizza, BBQ, etc) or even on the page of the popular venue across the street. You can also target keywords. Banner pricing is at the bottom of this document. If you want to run more banner advertising than your plan costs, you can fund your account at any time to keep the banners running.

About Public Relations

Are you really paying someone to beg publications nobody reads to print something about your business? Why bother when you can get guaranteed front page placement plus banner advertising for just $200/month?

The problem with PR firms is that they don't have their own audience. They can't control where your message appears or how it's presented. We have our own audience and we control the media. We can drive readers to your message.

Payment

Payments are prepaid either be Credit Card or Pay Pal. For immediate funding of your account 24x7, you can use a credit card in a similar way to Google Adwords or Facebook. You add a CC to your account and you will be billed monthly unless you cancel during the month. Plans have a fix monthly minimum which gives you access to extra features like coupons and help wanted ads. You can add extra funds with your CC if you want your banners to run more often.

Alternatively, you can make a manual payment via Pay Pal.

If you just want to run a banner, we can set up an account and your banner and you can fund the account with as much as you want to spend. (There is a $10 minimum).

Choose from 3 Simple Plans

Plans are designed for those who want to advertise continuously. By default, plans are recurring and renew after 30 days. You can, of course, cancel if you don't want it to renew. You pay a base amount and you can add more during the month if you want your banners to appear more often.

Plan 1: Web Exposure and Coupon $35/Month

Your venue page includes your website, facebook page and Twitter link.
1 Coupon
Help Wanted Ad
3 Specials

Plan 2: Basic Advertising $100/Month

2 Coupons
Help Wanted Ad
3 Specials
$100 in Banner Advertising

Plan 3: Advertising with Public Relations $200/month

Everything in Plan 2
we'll write 1 feature article on your venue per month with guaranteed front page placement. This can be a review or an article on some aspect of your business.

FreeStyle (Banner only)

If you just want to get your message out without any of the other services, you can just buy banners.

We set up an account and a banner and you can fund any amount you want with your Credit Card

New Restaurant or Club Package $300.

This is a one time package where we'll come and take professional pictures and do a full outline of your business including explanations of your policies and specials. We'll help you set up facebook and twitter accounts and make sure you're listed in the major free resources available on the internet. This package is also for businesses that aren't new but who want to beef up their online presence.

Free Marketing Advice

Would you like some ideas about how to grow your business from a real business school graduate? We'll help you put together a plan designed to incrementally grow your business..

Mechanicals

Side Banner: 336x320
Bottom Banner: 960 x 200 pixels
Top Right: 468x60 pixels
Top left (below menu): 728x90 pixels

Banner Pricing

General: 1.5 cents per view ($15 CPM)
Main/Home Page: 2 cents per view ($20 CPM)
Targets: 3 cents per view ($30 CPM)
Full Run (Approx 100K views/month): Contact us for a Quote

Targets

Available Targets for Banners are: Home Page, Specific Page, Category, City of Viewed Page, Zip Code of Viewed Page

Contact

Are you ready to put together an organized plan to market your business? Contact Us today.