Genco is easy to miss; they're in a little strip center on the left just as you cross over the bridge heading to Lauderdale By The Sea. A friend of mine tipped me off on it; I wondered why someone would want to open a sandwich shop a block away from La Spada. But their sandwiches are a bit different than your standard sub shop. With a Godfather theme; all of the sandwiches are named after mobsters. "Genco", in case you're not famliar, was a childhood friend of the fictional Vito Corleane. The Genco Olive Oil import company was the first "Business" that young Vito started.
The place itself is a typical sandwich shop, small, obviously new; decent enough to sit and have a sandwich but not a place to spend a Saturday evening.
I had my eye on a couple of choices on the menu, but I decided on a sausage and peppers special. $8 is kind of pricey, but it all depends on what you get and the size of the sandwich.
Genco Sausage & Peppers
The sandwich was a good size, but I was disappointed in the construction. This sandwich was "assembled", rather than made with a real concern for the finished product. There weren't enough peppers and onions and they weren't freshly cooked; and the sandwich could have benefited with some sweet bell peppers. This sandwich couldn't carry a briefcase for the sausage sandwich I got at the Las Olas Art Fair, or even the stellar version I got at Hot Diggity Dogs.
A friend of mine who works in the neighborhood stopped in and got a "Carlo" sandwich, which looks like it was constructed by a chimp.
Genco Carlo Sandwich
With LaSpada a few doors down, there's no reason to overpay for a sandwich at this place.