101 Ocean

Last Activity: May 13th, 2013

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101 Ocean

Location

101 Commercial Blvd
Lauderdale by the Sea, FL 33308
(954) 776-8101
What's Nearby

Critic's Rating

Rating3.0
Food
Service
Ambiance
Last Review: 06/14/12

Information

HoursM-F 11:30pm-2am, Sat-Sun 8am-2am
Dress CodeCasual ParkingStreet, Coin Metered
CCYes AlcoholFull Bar
Entree PricesModerate OutdoorYes
ReservationsYes DeliveryNo
Happy Hour5pm-7pm All Drinks 1/2 Price

Critic's Review

When 101 first opened, it was a nice little neighborhood bar in the heart of a little beach town; a nice place to grab some wings and watch a game. But as with many mediocre restaurants in Fort Lauderdale, they got the idea that they could fancify their menu, raise their prices and the tourists would still come.

For a bar, it's a pretty nice place. They have a nice waterfall sign and nice bar stools. Lot's of TVs. Decent music. If you're in the area, it's a fine place to grab a beer or a drink.

101 Ocean Interior

101 Ocean Interior

They've installed "smart" parking meters in this area, so there's no need to load up on quarters anymore.jump-->

The problem with 101 Ocean is that it's too expensive for what it is. It's a bar masquerading as a restaurant. They're charging Las Olas prices in low-end Lauderdale by the Sea, which just doesn't pass muster. I've never had anything here that was better than just ok; sliders, wings, a fish chowder special. Most recently I had a bowl of Conch Chowder, which suffered from the same blandness as the fish chowder.

101 Ocean Conch Chowder

101 Ocean Conch Chowder

Too many potatoes and not enough conch. Not terrible, but not as good as Aruba's either. There's no master chef or white glove service here; this is the same calibre food as Big City Tavern or Cheesecake Factory at similar prices; except those restaurants are on Las Olas Boulevard, where higher rents bring an expectation of higher prices.

101 Ocean is the definition of a tourist trap, because if you knew about other nearby places to go and you have transportation, you'd go somewhere else. The lunch menu is a good example. They don't have one. So with Aruba and Blue Moon doing 2 for 1 lunches with fair prices, why would anyone go to 101 Ocean for lunch unless they just didn't know any better? Am I really going to pay $13 for a greek salad here when I can get a grilled chicken greek salad at Blue Moon in a nicer environment for $7? Am I going to pay $12 for a turkey sandwich here when I can go to Pomperdale's and get an overstuffed pastrami for $9? $29 for a lunch steak? Even the Capital Grille has a lunch menu. They're just not competitive with other, better choices.

101 Ocean is like a one eyed man in the land of the blind; in the center of a town where BurgerFi is a big night out, 101 Ocean is the only place that isn't a dump in the area if you happen to be on foot. The test I use, is that if you took this place and put it on US1 between Sunrise and Oakland with lower prices, would you think about coming here to eat?

I don't think I would.

101 Ocean on Urbanspoon

Showing 5 Comments

Comment Policy Add Comment
AdministratorReply
Blue Moon is 2 for 1 for lunch. So everything is effectively half price.
AnthonyReply
I agree that 101 Ocean is totally overpriced.
alanReply
Moved to FtL not too long ago and so I'm still learning the terrain. But the mussels and cubed chorizo in a saffron broth for ~ $12 is a pretty fair price for a tasty small meal. On top of that, they have a pretty good and varied selection of very reasonably priced draft beers, at a lower price point for a full pint than many other places that serve $6 & $7 ales in 12 oz. glasses masquerading as full pints.

The place attracts the over 40 or over 50 crowd, which works perfectly for me, but it probably scares away the noisy under 30's, another bonus for an old fart like me.
AdministratorReply
Restaurants are too stupid to figure out that they can make more money selling fairly priced entrees than having everyone eat apps for the main meal. 101 is a Big City Tavern wannabe, without the cool bar or the location.
JerryReply
What's wrong with your logic is that Mussels are an APPETIZER, not a MEAL. $12 is what you pay for mussels on LAS OLAS, so it seems that the author has a good point.