As the fastest growing mexican fast food chain, I was anxious to try this place. Its funny how you can read reviews of a place, and really have no idea what its like.
The first impression when you walk into the place is that its a dump. Devoid of any real decor, stainless steel tables and a very cold feel. The concept here is make your own; you can get a taco, a burrito, a "bowl" (which is a burrito without the tortilla), or a fajita burrito. Basically you choose your tortilla (either small for a taco, large for a burrito or none for a bowl), choose a meat, and then add your fillings. Sound familiar? The good news is that you can see the steam table so if you don't like the look of something you can avoid it. They just slop everything on; I prefer getting sour cream on the side, for instance, in case I want to heat the leftovers up and you can't really do that with sour cream. The burritos and bowls are a generous portion for $6.95; its enough for 2 lunches if you're a regular sized person.
For a new place its really is quite disappointing. They advertise that their black beans are "not mushy", but they are in a slop and not like the fresh beans you get at Tijuano Flats, the rice is cilantro-lime (I'm not a fan), and their jack-cheddar cheese is supposedly vegetarian. There are 4 sauces; red and green tomotillo, corn or tomato salsa. There are no plain tomatoes (if you don't want the salsa), and the lettuce is shredded rather coarsely, making a bowl seem more like a salad. I sampled the adobe chicken, carnitas (seasoned pork) and the barbacoa (braised beef). They were all fine but I wouldn't say that any of them were particularly unique or interesting.
Given that this place is in the middle of nowhere, I really can't recommend making the trip. There are multiple better choices closer by.